2. A,N,R,I (Off)
[ 30 Sep 2013, 15:25 ]
i
storia

usiamovnebebi Ericsson–is mobiluri telefonebis biznesSi:

SeerTebul StatebSi, oTxmocdaaTiani wlebis dasawyisSi, Ericsson–i partniorobda ra General Electric–Tan, upirvelesad amerikuli stilisa da brendis damkvidrebaze muSaobda. Ericsson–ma gadawyvita Cipebi Tavisi mobiluri telefonebisaTvis SeeZina erTaderTi wyarosagan _ Philips facility niu–mexikoSi. 2000 wlis martSi, xanZarma Philips–is qarxana ise daaziana, rom SeuZlebeli gaxda produqciis warmoeba. Philips–i Ericsson–sa da Nokia–s (aseve Tavis sxva did klientebs) arwmunebda, rom warmoeba gadaideboda ara umetes erTi kvirisa. maSin, rodesac cxadi gaxda, rom warmoeba faqtiurad mravali Tvis manZilze iqneboda kompromentirebuli, Ericsson–i seriozuli deficitis winaSe aRmoCnda. Tu Nokia–m ukve daiwyo nawilebis miReba alternatiuli wyaroebidan, Ericsson–i bevrad ufro savalalo mdgomareobaSi imyofeboda,SeCerebuli hqonda ra, rogorc mimdinare, aseve axali modelebis gaSveba.
Ericsson–s, romelic mobiluri telefonebis bazarze mravali aTwleulis manZilze imyofeboda da msoflioSi 3 adgili ekava mobilurebis mwarmoeblebs Soris, did danakargebTan gamklaveba uxdeboda _ 2000 wlidan gayidvebis bumis miuxedavad, im xanZrisa da misi uunarobis gamo – Nokia–s msgavsad ewarmoebina ufro iaffasiani telefonebi. danakargebis Semcirebis mizniT, igi saWirod miiCnevda warmoebis autsorsings ( ufro iafi muSaxelis resursis mqone mesame pirTa–kontraqtorTa mozidva da maTze warmoebis procesis raRac nawilis dakisreba produqciis TviTRirebulebis Semcirebis mizniT) aziur kompaniebTan, romlebsac telefonebis warmoeba bevrad ufro mcire danaxarjebiT SeeZlebaT.
daiwyo spekulaciebi Ericsson–is mobiluri telefonebis ganyofilebis SesaZlo gayidvis Sesaxeb, magram kompaniis prezidentma ganacxada, rom isini ar apireben amis gakeTebas. ,,mobiluri telefonebi _ realurad ZiriTad bizness warmoadgens kompania Ericsson–isaTvis. Cven ar viqnebodiT aseTi warmatebulebi (qselur kavSirSi), rom ar gvqonoda telefonebi“, Tqva man.

zogadad erToblivi sawarmos Sesaxeb:

Sony mobiluri telefonebis msoflio bazarze marginaluri moTamaSe iyo, 1 procentze naklebi wiliT 2000 wels. miuxedavad imisa, rom am sferoSi danakargebs ganicdida, surda mainc fokusirebuliyo masze ufro dawvrilebiT. 2001 wlis aprilSi Sony–m daadastura, rom awarmoebs molaparakebebs kompania Ericsson–Tan mobiluri telefonebis biznesSi SesaZlo TanamSromlobasTan dakavSirebiT. es moxda maleve mas Semdeg, rac 2000 wlis noemberSi, Toshiba–m da Siemens–ma ganacxades 3G mobiluri kavSiris telefonebis sferoSi TanamSromlobis Sesaxeb, romelic gauqmda 2001 wels.
2001 wlis agvistosTvis, am orma kompaniam daasrula aprilSi gacxadebuli Serwymis periodi. kompanias pirveli xanebisTvis unda hyoloda 3500 TanamSromeli.
miuxedavad imisa, rom pirvelsave wels mogebaze gasvlas cdilobdnen, kompania Ericsson–is wili bazarze faqtiurad daeca da 2002 wlis agvistoSi Ericsson–ma ganacxada, rom Tuki biznesi kvlav gaucruebda imedebs, Sewyvetda telefonebis warmoebasa da Sony–Tan TanamSromlobas, maSin roca Sony–i irwmuneboda, rom mTlianad uZRvnida Tavs erTobliv sawarmos da mis warmatebas. 2003 wlis ianvarSi ki orive kompaniam ganacxada, rom met fuls Cadebdnen erToblivi sawarmoSi danakargebis SesaCereblad.
Sony Ericsson–is strategia imaSi mdgomareobda, rom gamoeSva iseTi axali modelebi, romlebic aRWurvili iqnebodnen rogorc cifruli fotokariT, aseve sxva multimediuri saSualebebiT, rogorebicaa videoklipebis da piradi informaciebis CatvirTvisa da naxvis marTvis SesaZleblobebi. am mizniT gamouSva cifruli kameriTa da feradi ekraniT ramdenime axali modeli, rac im droisaTvis siaxles warmoadgenda. maRalxarisxiani P800, romelsac hqonda cifruli kamera da PDA–s (jibis komp.) niSnebic, didi warmatebiT sargeblobda mimoqcevaSi. erToblivi sawarmo ki mainc ganicdida danakargebs, miuxedavad gayidvebis aseTi bumisa. ase, rom erToblivma kompaniam mogebaze gasvlis miznobrivi TariRi pirveli wlidan gadawia 2002 –mde, 2003–mde da bolos 2003 wlis meore naxevramde. sawarmos misiamac - gamxdariyo bazarze multimediuri telefonebis mTavari mimwodebeli, warumatebloba ganicada, 2003 wels igi mexuTe adgilze gavida.
[Pasuxi][Cit]|

4. A,N,R,I (Off)
[ 30 Sep 2013, 15:25 ]
finansuri informacia:

Sony Ericsson–ma Tavisi pirveli mogeba gamoaqveyna 2003 wlis meore naxevarSi. mas Semdeg, telefonebis gayidvebi aseTia:
2004: 42 milioni erTeuli
2005: 50 milioni erTeuli
2006: 74.8 milioni erTeuli
2007: 103.4 milioni erTeuli
2008: 96.6 milioni erTeuli
Sony Ericsson–ma 2006 wels musikaluri mxardaWeris mqone 60 milioni telefoni gayida, maT Soris 17 milioni Walkman–pleeri, riTac xazi gausva imas, Tu misi produqcia ramdenad ufro popularulia vidre Apple iPod–i. Apple–m 2006 wels 46 milioni iPod–i gayida. Sveduri Jurnali M3s–is (7/2006) Tanaxmad Sony Ericsson–i aris yvelaze gayidvadi marka CrdiloeTis qveynebSi, Semdeg ki mas mohyveba Nokia.
2009 wlis mesame kvartalSi Sony Ericsson–i gaxda msoflioSi udides mobiluri telefonebis mwarmoebelTa Soris meoTxe bazris 4,9 % wiliT Nokia–s(37.8 , Samsung–is(21%) da LG–s(11%) Semdeg.
2009 wels Sony Ericsson–ma ganacxada, rom gadahqonda Tavisi Crdilo–amerikuli ofisi Research Triangle Park–idan Crdilo–karolinaSi, atlantaSi. ofisis gadatana im gegmis nawils warmoadgenda, romlis mixedviTac Seamcirebda samuSao adgilebs, im periodisTvis 10,000 TanamSromels 20%–iT. im wlisaTvis Sony Ericsson–s Research Triangle Park–Si hyavda 425 TanamSromeli; Stati Seikveca aseulebiT TanamSromelTa gamoTavisuflebis xarjze. Sony Ericsson–is oficialurma warmomadgenelma steisi dosterma ganacxada, rom atlantis Hartsfield-Jackson–is saerTaSoriso aeroportidan laTinur amerikaSi gafrenebisa da AT&T –s (amerik. satelef. satelegrafo kompania) operatiuli mobilurobis siaxlovem gavlena iqonia a.S.S.–s ofisis gadatanaze. Sony Ericsson–i xuravs Research Triangle–s ubans.
[Pasuxi][Cit]|